Native ads generate clicks at up to 40 percent higher rate than other mobile ads — VentureBeat


When it comes to clicking on mobile ads and spending money in mobile games, native ads come out on top. In fact, user-acquisition campaigns run by YouAppi’s OneRun platform this year show that native ads generate clicks at a 30 percent to 40 percent higher frequency and convert at double the rate compared to other kinds of…

via Native ads generate clicks at up to 40 percent higher rate than other mobile ads — VentureBeat

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Infographic: Identity Fraud Hit 1 Victim Every 3 Seconds in 2012 – Nearly 13 million U.S. adults were victims of identity fraud in 2012, an increase of more than one million victims over the past year, according to a new report from Javelin Strategy & Research. Identity fraudsters stole more than $21 billion from 12.6 million victims in 2012, the highest amount since 2009, the research firm said in its 2013 Identity Fraud Report, released Wednesday. This equated to one incident of identify fraud every three seconds.

How to improve your chances of recovering a lost Android phone – Password-protecting your smartphone makes sense, as it prevents unauthorized users from accessing your data. But it can also work against you. Fortunately, Android 4.0 offers a solution in the form of lock-screen contact information, which will display the message of your choosing even on a passcode-protected device. Here’s how to set…

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