When it comes to clicking on mobile ads and spending money in mobile games, native ads come out on top. In fact, user-acquisition campaigns run by YouAppi’s OneRun platform this year show that native ads generate clicks at a 30 percent to 40 percent higher frequency and convert at double the rate compared to other kinds of…
via Native ads generate clicks at up to 40 percent higher rate than other mobile ads — VentureBeat
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